15 February: JUSTDOGS, India’s leading omni-channel pet care retailer and service provider, launched its Valentine’s Day campaign ‘LoveTales’ to celebrate the beautiful bond between pet parents and their furry companions. On Valentine’s Day, JUSTDOGS encouraged everyone to consider adopting a pet and experience the unconditional love and joy they bring to our lives.
JUSTDOGS believes that pets are more than just animals, they are a part of the family and deserve to be loved and cared for. Through ‘LoveTales’, they aim to raise awareness about the importance of pet adoption and highlight the benefits of having a pet. The brand asked its customers to share their love stories of how they fell in love with their pets, and created a video to encourage people to adopt a pet and spread love this Valentine’s Day.
Commenting on the campaign, Poorvi Anthony, co-founder, JUSTDOGS, said, “For JUSTDOGS, Valentine’s Day has been a significant day as we strive to build a community and encourage pet adoption. The campaign acknowledges that pets have added a new dimension to this day and made it into a celebration of a new kind of love. With this campaign we hope to spread and emphasize the message that Valentine’s Day can also be celebrated with pets.”
As part of this campaign, JUSTDOGS has collaborated with Yoda Rehabilitation Centre for Animals (YODA) in Mumbai for pet adoption awareness. The campaign is aimed at encouraging people to spread love this Valentine’s Day by bringing home a pet. To ensure first-time pet parents need not worry about their newly adopted pet’s needs, for the first month JUSTDOGS will be providing a ‘care package’ which will consist of 3kgs of pet food and a three-month spa package, for those who have adopted through YODA.
Commenting on encouraging the adoption of pets, Kashyap Sanghani, Head of Marketing, said “JUSTDOGS as a brand aims in strengthening the bond between pet parents and their fur babies. Our collaboration with YODA is a very significant focus as we want to spread the message that Valentine’s Day can be celebrated with your pet. And for all pet lovers if you intend to have a pet then we request you to please adopt a pet. We understand the anxieties of being a new pet parent and to help them bond with their pets stress-free, we will be providing a ‘care package’ to whoever adopts through YODA for the next month. We aim to spread love this Valentine’s Day by urging people to adopt a pet and share their love tales.”
Additionally, the brand has created a hashtag #lovetales and shared the campaign video across their social media to gain a wider reach in the pet community. People can use this hashtag to create their own videos talking about their love tales with their pets and it will be featured on JUSTDOGS Instagram handle.
YouTube Link: https://youtu.be/XufrlE6LOuk
Instagram Link: https://www.instagram.com/reel/CopLyhWJ3q1/?igshid=YmMyMTA2M2Y%3D