Tata AIG’s witty campaign ‘Fizul Kharche’ highlights smart money saving practices, using health insurance to cover medical emergency costs and saving tax on insurance premium!

Mumbai, March 02, 2023: Tata AIG General Insurance Company Limited, one of the leading general insurance firms, has unveiled its brand campaign ‘Fizul Kharche’ to create awareness of smart money saving practices, using health insurance to cover medical emergency costs and saving tax on insurance premiums. This campaign has three light-hearted, witty short ad films showcasing the magnified spending behaviour of customers when they have excess money. The campaign goes live on 01 March 2023 and will run on all digital platforms of Tata AIG.The campaign aims to spotlight Tata AIG’s Health Insurance Product and emphasizes the tax savings one can avail of with their health insurance policy premium. The three short films under this campaign titled ‘#FizulKharche’ showcase a few extreme scenarios of customers spending excess money that they have saved by investing in Tata AIG’s health insurance.

Speaking about the campaign, Mr. Riaan Rodrigues – Senior Vice President – Digital Business & Marketing, Tata AIG, said, “Changing lifestyles have led to a rise in disorders and this has increased the burden of hospitalization and healthcare expenses for men and women of all ages. Through our #FizulKharche campaign, we want to make customers financially wiser by making them aware of savings instruments that can help them prepare for the future. The campaign #Fizul Kharche has been designed in a quirky way to simply convey the idea of investing in health insurance as the first step to create emergency funds for healthcare needs and save tax under 80D of the Income Tax Act.”

Saikat Sengupta, Creative Director, Social Panga, said, “The campaign captures the very common customer tendencies of overspending and we thought of highlighting this very nature to create the need to first save with health insurance. The development of the theme has showcased with extravagant spending habits to create a conscious understanding amongst customers around the campaign name Fizul Kharche.”

Attached are the links to the brand campaign films:
Film 1: https://www.youtube.com/watch?v=g73-cRGfV1A
Film 2: https://www.youtube.com/watch?v=QpH1xwrlP-Q
Film 3: https://www.youtube.com/watch?v=BycxMSjIkjM

About Tata AIG General Insurance Co. Limited
Tata AIG General Insurance Company Limited is a joint venture company between Tata Group and American International Group (AIG). Tata AIG General Insurance Company Limited celebrates 22 years of service this year since it commenced operations in India on January 22, 2001. The Company has grown strongly to emerge as one of the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for customers by delivering trustworthy and innovative insurance products, Tata AIG’s broad portfolio of protection covers for businesses and individuals, are backed by years of professional expertise in product offerings, service capabilities and seamless claims process management.
As on March 31, 2022, Tata AIG General Insurance Company Limited recorded its Gross Written Premium (GWP) at Rs 10,686 crores. With 200 offices spread across the country, Tata AIG General Insurance Company Limited has a robust multi-channel distribution network of 45,000 plus licensed agents including POSP, 450+ licensed brokers and bancassurance partners; a workforce of 6500+ employees, including 750+ full time claim experts, spread over 150 locations, tie-ups with  5000+ workshops and 7300+network hospitals and worldwide network of claim servicing partners and a dedicated customer service & operations team, consistently delivering superior service experiences, powered by the latest innovations in technology.


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