Netafim revolutionises Tomato Farming in Shivpuri District, Madhya Pradesh!

Netafim, an Orbia business and a global leader in precision agriculture solutions, under Better Life Farming, helping Shivpuri farmers grow more tomatoes with less spending on Agri inputs. Under the initiative, farmers are encouraged to adopt drip irrigation technology. The drip irrigation systems are provided through four Better Life Farming (BLF) Centres present in Khajuri, Kolaras, and Pohari region of Shivpuri district. Netafim has implemented drip irrigation system to cover 1,600 hectares of land in Shivpuri District. The farmers across Shivpuri district have witnessed higher crop yield and higher total income. The drip irrigation technology has helped farmers grow ~30 tonnes tomatoes in one acre and get a total income between INR 1.5 lac to 2.5 Lac compared to the previous 20 tonnes and income of 1 Lakh to 1.2 Lakh, in one acre.

Shivpuri District boasts a net cultivable area of 4 lacs hectares out of the total available land of 10 lacs hectares. It is one of the leading tomato crop producers in Madhya Pradesh. Traditionally, the district farmers produce 2.5 lacs metric tons of tomatoes in a total area of 8,145 hectares. Despite being famous for tomatoes, small farmers in Shivpuri often face challenges to cultivate and harvest tomato crops when the prices are optimum. One of the biggest reasons behind this is flood irrigation in tomato farming. This practice leads to an increase in Agri-input consumption, fertilizer wastage, getting a tomato harvest of uniform size, and the growth of weeds. Tomatoes require a high-water supply, especially in the phase immediately after transplant, to reach their full potential in the production process. It is precisely where irrigation technology comes into play, and Netafim, a global BLF Alliance partner, has taken on this task.

To create a conducive farming environment and replicating the successful model of drip irrigation technology for tomato farm fields across Maharashtra, Karnataka, Andhra Pradesh, and Gujarat, Netafim is constantly endeavouring to implement drip irrigation systems across the district. The company offers FlexNet Portable Drip Kit in the Shivpuri district for farmers to benefit from the flexibility and customization for their convenience. The community of farmers is benefiting from cutting-edge micro-irrigation solutions tailored to their farmland. The advanced technology offered by Netafim India has enabled farmers to optimize their farming practices, improve productivity and profitability. Drip Irrigation provides measured doses of water and nutrients at the right time directly to the root level, eventually reducing the input cost by 25 percent and increasing profitability for farmers.

The FlexNet Portable Drip Kit is available for as small as 1 Bigha plot and large fields. The drip kit comes in a box, thus, easily movable and convenient to carry. The farmers can install the drip kit without any technical support and labours. The kit offers multipurpose features. Once the farmers harvest the tomatoes, they can further use the sub-main pipe of the kit to do furrow irrigation during wheat harvest as well.

Speaking about the success, Mr. Amit Maheshwari, Head of Business Development, Netafim said, “Access to high-quality Agri inputs, financial and technical assistance are accelerated to tomato growers in Shivpuri through Better Life Farming centres. However, district farmers must focus on the optimum use of Agri inputs and time their tomato harvest. We believe sustainable technologies like adoption of drip irrigation technology will augment tomato farming and make it a lucrative crop. We are happy to share that this technology is now available at the centres and in the easiest format possible. In the coming time, Better Life Farming Centres in conjunction with the expertise of Netafim will serve as catalysts for change in the agricultural landscape and foster a sustainable as well as prosperous farming ecosystem in the district”.

The state of Madhya Pradesh has an impressive total of 65 centres of BLF and continues to rise steadily. The successful alliance of Better Life Farming through its centres provides holistic farming solutions, including high-quality agricultural inputs, the finest seeds, and cutting-edge micro-irrigation technology in deep rural areas.

About Better Life Farming:
Better Life Farming is a global initiative by Bayer, Netafim and IFC to help smallholder farmers. The successful alliance of BLFA through its centres provides holistic farming solutions, including high-quality agricultural inputs, the finest seeds, and cutting-edge micro-irrigation technology in the deep rural areas.

About Netafim
Orbia’s Precision Agriculture business Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions committed to fight scarcity of food, water and land, for a sustainable future. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, specializing in end-to-end solutions from the water source to the root zone, Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Netafim is also leading the way in digital farming, irrigation and fertigation, integrating real-time monitoring, analysis and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and over 5,000 employees worldwide, Netafim’s tailor-made irrigation and fertigation solutions reach millions of farmers, allowing smallholders to large-scale agricultural producers across 110 countries to grow more with less™. To learn more, visit:

About Netafim India
Netafim India is a wholly owned subsidiary of Netafim, the global leader in smart irrigation solutions for sustainable productivity. Established in 1997, the company offers a broad array of products and services such as micro-irrigation, greenhouse, community irrigation and digital farming solutions to farmers across the length and breadth of India and Indian subcontinent. The company has provided micro irrigation solutions to over 1 million farmers and has covered 1.1 million Ha of land in India. It operates 2 manufacturing plants located at Vadodara and Chennai, 13 warehouses, 4 regional offices, 11 state offices and employ over 1000+ employees and have developed a widespread network of over 2500 associates across India. Netafim India is an active partner in several government projects like GGRC, APMIP and TANHODA. For more information, visit


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